Château Ksara shows its portfolio of wines in London, Bristol, Birmingham and Glasgow as well as Vinexpo in Bordeaux, where critical wine industry issues are discussed.
London: Château Ksara, Lebanon’s leading winery, in partnership with its UK distributor Halgarten Druitt and Novum Wines was among 17 wineries from Italy, Greece, France, Cyprus, Croatia and Turkey taking their wines to trade professionals in London, Bristol Birmingham and Glasgow between June 12-15.
The aim of the initiative was to showcase the finest wines from a exciting and diverse region and Château Ksara, which has had a presence in the £11.6 billion ($15.1 billion) UK market since the early 90s, showed 15 wines: Blanc de L’Observatoire, Blanc de Blancs, Cuvée du Pape, Moscatel, Rosé de Ksara, Sunset, Gris de Gris, Cuvée de Printemps, Le Prieuré, Clos St Alphonse (carried by Marks and Spencer), Réserve du Couvent, Château, the Cabernet Sauvignon and Cuvée du Troisième Millénaire and Le Souverain.
“This is an exciting opportunity to show our exciting portfolio to one of the most vibrant wine trades in the world,” said export manager Elie Mamaari. “At Château Ksara we produce 15 wines so we are a great position to offer the taste of Lebanon to both the off and on trades and multiple price points. This show also reinforces our strong relationship with Halgarten Druitt which has represented Château Ksara in the UK market since the early 90s and is one of the most historic names in the UK wine trade.”
Andrew Bewes, General Manger at Halgarten Druitt Novum said that the UK wine market is one of the most diverse in the world and a perfect showcase for wines from regions with which consumers may be less familiar. “The UK consumer is very familiar with French and Italian wines but the Eastern Mediterranean, and Lebanon in particular, has been making wine long before anyone, so it is really great to see the UK trade getting more and more excited about these stunning wines,” he added.
It was then off to France where Château Ksara participated at Vinexpo 2017 in Bordeaux where again it showed it full range of wines to meet leading buyers and industry experts from 150 countries. Vinexpo is the wine industry’s most international forum, bringing together 2,300 exhibitors representing 30,000 brands from 40 producing nations.
“Vinexpo is a regular feature in the Château Ksara calendar and it is a pleasure for us to be here with of colleagues in the world wine community,” said Chairman Zafer Chaoui. “Château Ksara isn’t just a leading Lebanese company. We have an obligation to be integrated with the global industry and many of the issues slated to be discussed on the sidelines this week affect us all. Any winery that wants to be taken seriously should be here.”
According to the show’s organizers, this year’s fair aimed to address “critical global issues from Brexit to climate change, explore the growing sustainability movement, delve into new technology available to the wine trade, and shine the spotlight on small and organic growers.”
On the program’s launch, Vinexpo CEO Guillaume Deglise said, “The industry’s key decision-makers are now in Bordeaux. Vinexpo is a springboard for the global wine and spirits business, connecting all facets of the trade for thought sharing, tastings and international sales.”
About Château Ksara
Château Ksara, which was established in 1857, is situated in Lebanon’s famous Bekaa Valley, the centre of the country’s winemaking industry. It is Lebanon’s biggest producer, with an annual production of 2.7 million bottles. It makes 15 wines, an arak and an eau de vie. The winery welcomes over 70,000 visitors a year, offering a guided tour of the Roman caves, a film show and extensive food and beverage facilities. Château Ksara is available in 40 countries.